The University of Minnesota Law School asked Parenteau Graves to help create a comprehensive communications plan that aligned with its strategic vision to be a national and international leader in legal education. Parenteau Graves worked with staff to develop positioning for a strong national focus, to identify target audiences ranging from prospective students to the national legal community, and to create messages that supported the Law School’s new vision. Working in tandem with the Law School’s graphic designers, we created effective, consistent materials for myriad purposes.