Mixed Blood Theatre, one of the nation’s most respected and inclusive theater companies, sought Parenteau Graves’ assistance in creating a strategic three-year plan that clearly articulated the company’s priorities in a difficult economy. The resulting plan drove a rebranding of the organization, the development of a comprehensive communications plan, and the redesign of the website. Parenteau Graves led all of these efforts, resulting in a focused, realistic but ambitious plan and a striking new visual identity and website.